Our Process

INFRASYN is the new division of the PremierePC Technology Group charged with web site design, management, and online marketing. This division is the culmination of more than five decades of combined experience in design projects and project management.

We offer our clients an experience like no other from start to finish. A well rounded team offers complete support from day one.

Located in the Upstate of South Carolina we have brought our expertise to the local business community as well as national clients. No matter the size of the client, the goal remains the same, to create meaning and value from an online web presence.

Our Design / Development Process: There are 5 Steps to our development process.

Step 1 - Consultation (learn, share, plan)

We start with a FREE initial business consultation. This time is spent introducing you to our products and giving us a chance to learn more about what you do. Once complete we are able to propose the web solutions that would most benefit your business and help you grow your base. During the course of the project we will constantly evaluate the methods we are using and modify our approach as needed. A website is an ever changing platform for your organization to communicate its message. As stated in the initial conference call, it should always be ready to adapt to the latest trends and concepts.

Step 2 – Design (layout, colors, and logos)

Before any actual work can be done we want to agree on the aesthetics of the site (look and feel). This is a critical element as it is the first thing a visitor will see. Research tells us that you have 30 seconds or less to get your message across to a visitor and direct them to the most relevant content. Working with our graphic designers, we will provide you with layout concepts based on your feedback. Once you have chosen and approved the proof of concept we will move on to step 3.

Step 3 – Framework (build / integrate)

Let's begin to build the project, this process includes any DB functions, custom app development, content loading, and page layout.

We have access to literally hundreds of applications to suit your needs. This is typically the longest part of the process. The majority of clients know what they want, but have little to no content assets. When we meet we will provide you with a list of questions, these are introspective in nature. They ask you to take an objective perspective into your operation and encourage you to think, explain, and evaluate yourself and your business.
Step 4 – Test / Review (Does it work the way it was intended?)

Trial runs to ensure proper functionality and user experience.

Step 5 – Go Live! (manage, market)

This is where we begin to work on the sites overall marketing strategy as it relates to search engine optimization and pay per click programs.
Our team will begin to submit the sites to all major search engines, review analytics, and provide ongoing support for site content changes and marketing analysis.

It is the view of our organization that without proper search engine optimization and other online marketing methods a new web site should not be considered, especially if the goal is to derive value by any tangible measurement.

Only with a good combination of layout, content, and marketing can any web project be truly successful.

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